Previous PR Work
Here are a few examples of the sort of press releases I wrote while I was at the RSPB. Two are serious news stories and the others are more light hearted.
Bird crime. This is the 2008 regional version of an annual RSPB story. Most often it would highlight the plight of birds of prey, but this time it was a different story.
Jimi Hendrix. A colleague made a joke about the flowering heather at a Dorset nature reserve inspiring Hendrix, so I worked it into a tongue-in-cheek story for Silly Season.
Balearic shearwaters. A story about how UK waters are of increasing importance for Europe's most endangered seabird.
Soldiers feed the birds. An 'and finally' type story about soldiers from MoD camps in Dorset competing to be the best at helping farmland birds.
Here are a few examples of the sort of press releases I wrote while I was at the RSPB. Two are serious news stories and the others are more light hearted.
Bird crime. This is the 2008 regional version of an annual RSPB story. Most often it would highlight the plight of birds of prey, but this time it was a different story.
Jimi Hendrix. A colleague made a joke about the flowering heather at a Dorset nature reserve inspiring Hendrix, so I worked it into a tongue-in-cheek story for Silly Season.
Balearic shearwaters. A story about how UK waters are of increasing importance for Europe's most endangered seabird.
Soldiers feed the birds. An 'and finally' type story about soldiers from MoD camps in Dorset competing to be the best at helping farmland birds.
I am an experienced
journalist and broadcaster, with a background in newspapers, radio and PR.
I'm available for regular or occasional writing gigs; media consultancy &
training; public speaking and radio & TV expert interviews/punditry.
My
specialist subjects include (but aren't restricted to), birdwatching,
nature, the environment, pubs and beer.
To discuss commissions,
rates and availability contact me at:
sophieatherton@gmx.com or on +44
(0)7946 112025.
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